When they come to me for wedding flowers, some couples have a clear idea of what they want. They’ve planned their day with military precision and they know exactly where my work fits into their Grand Vision. Other couples, though, have less of an idea, and I’m sometimes asked the simple yet daunting question… “you’re a florist – what do you think would look good?”
How can you answer a question which sounds so straightforward but is actually so complex? The first thing to remember is that flowers which look effortlessly beautiful don’t just fall into place. Wedding flowers don’t arrange themselves. When I create a bouquet, buttonhole or table display, a client isn’t just getting my time for however long it takes to source those flowers and put them into position; they’re getting my years of experience, training and skill.
A key thing to remember, though, is that flowers don’t just “look good”. There’s so much to consider in this respect. First of all, there’s the colour. What palette have you chosen for your wedding? You can approach this in different ways. Using flowers which co-ordinate with your colour scheme makes sense, but you could turn things on their heads by using a very clean colour scheme and then using your wedding flowers to bring the colour in.
Likewise, the texture of your wedding flowers can play a crucial role in the look of your big day. Lush, abundant arrangements have a sense of luxury and excitement, especially when there’s a lot of colour in there. However, a single-colour arrangement can be equally effective, drawing your eye to the different types of flowers and foliage in there. For contemporary and classic wedding designs alike, monochrome wedding flowers can really turn heads.
Of course, choosing the type of flowers is always an essential step in the process. It’s rare that a couple has no preference at all in terms of which flowers they like, and even the most tentative idea can be explored and expanded to give me a great starting point. Every instance of a particular bloom is different too, so part of my work lies in selecting, for example, the fullest rose, or the most elegant curve of a cala lily, for the task at hand.
There are many considerations when it comes to designing wedding flowers. I always encourage couples to think about the different aspects of their wedding flowers, and how they’ll fit into the day as a whole. Whatever route we take to get there, though, the end goal is always to create arrangements that are fresh, beautiful and completely characteristic of the celebration.